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[연구성과_SSCI] The impact of high arousal and displeasure on online review helpfulness: Exploring the moderating role of product involvement
관리자 24-09-30 16:19 6
1. 연구 단계별 성과
◇ 중형 2단계 (202309~202708)
◇ 중형단계 (2020S1A3A2A02093277, 권오병 연구책임)

2. 논문정보
· 제목: The impact of high arousal and displeasure on online review helpfulness: Exploring the moderating role of product involvement
· 저자: Seongjun Yun, Soyoung Jun, Jong Woo Kim
· 학술지명: Electronic Commerce Research and Applications, 67
· 발행연도: 2024.10
· 수록면: 101436

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