1. 연구 단계별 성과
◇ 중형 1단계 (202009~202308)
◇ 중형단계 (2020S1A3A2A02093277, 권오병 연구책임)
2. 논문정보
· 제목: Motivations for obtaining and redeeming coupons from a coupon app: Customer value perspective
· 저자: LEE, Hong Joo; CHOEH, Joon Yeon
· 학술지명: Journal of theoretical and applied electronic commerce research, 16(2)
· 발행연도: 2021.05
· 수록면: 22-33
