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[¿¬±¸¼º°ú_SSCI] Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
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¡¤ Á¦¸ñ: Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
¡¤ ÀúÀÚ: Wooyong Jo; Jikyung (Jeanne) Kim; Jeonghye Choi
¡¤ ÇмúÁö¸í: Asia Pacific Journal of Marketing and Logistics, 33(1)
¡¤ ¹ßÇ࿬µµ: 2020.02
¡¤ ¼ö·Ï¸é: 250-274

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