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[연구성과_SSCI] Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
관리자 20-02-29 17:01 3
1. 연구 단계별 성과
◇ 소형 단계 (201709~202008)
◇ 소형 단계 B팀 (NRF-2017S1A3A2066788, 최영록 연구책임)

2. 논문정보
· 제목: Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
· 저자: Wooyong Jo; Jikyung (Jeanne) Kim; Jeonghye Choi
· 학술지명: Asia Pacific Journal of Marketing and Logistics, 33(1)
· 발행연도: 2020.02
· 수록면: 250-274

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