1. 연구 단계별 성과
◇ 중형 2단계 (202309~202708)
◇ 중형단계 (2020S1A3A2A02093277, 권오병 연구책임)
2. 논문정보
· 제목: Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content
· 저자: Timothy Jung, Maksym Koghut, Eunseo Lee, Ohbyung Kwon
· 학술지명: Journal of Retailing and Consumer Services, 87, 104403
· 발행연도: 2025.11
